What things make you wonder, “Who approved this design?” — on Quora
Looks like this rhetorical challenge on Quora has resulted in a delightful collection of marketing gaffes. Check ’em out. They’re snarkily amusing … but don’t really address the poorly-articulated agenda of the question: “How do you identify bad design?” or – alternatively – “Who’s responsible for bad design?”
aaaaand …. Here’s my contribution (from a local energy supplier):
The marketing guys at Dixon had their value proposition. But they didn’t really account for … the mechanics of human perception.
Step one: Identify Bad Design
From a ‘usability’ perspective:
- The Site Evaluation is often the first step in an engagement.
- An initial Heuristic Analysis (commonsense judgment) is a pretty good basis for identifying criteria.
- Often a site inherits Legacy Problems. Here are some of the most common problems I’ve found.
- As a general rule: UX should be Planned Out Ahead
This is pretty much the first ‘Discover’ phase of SDLC (Systems Development LifeCycle). It embodies best practices
from a process perspective
- Heuristic Analysis
- What have we got? / Strategize Knowledge
- Who are we?
- What are we Doing?
- The Conversation
These tasks trickle down into the rest of your usability design & deliverables. Much of it is embodied in
- Rules of the Road
As regards “Who’s responsible for bad design?”. Well, the politics of that is a whole ‘nother can of worms…
© The Communication Studio LLC