What things make you wonder, “Who approved this design?” — on Quora

Looks like this rhetorical challenge on Quora has resulted in a delightful collection of marketing gaffes. Check ’em out. They’re snarkily amusing … but don’t really address the poorly-articulated agenda of the question: “How do you identify bad design?” or – alternatively – “Who’s responsible for bad design?

aaaaand …. Here’s my contribution (from a local energy supplier):

The marketing guys at Dixon had their value proposition.  But they didn’t really account for … the mechanics of human perception.

Step one: Identify Bad Design

From a ‘usability’ perspective:

  1. The Site Evaluation is often the first step in an engagement.
  2. An initial Heuristic Analysis (commonsense judgment) is a pretty good basis for identifying criteria.
  3. Often a site inherits Legacy Problems. Here are some of the most common problems I’ve found.
  4. As a general rule: UX should be Planned Out Ahead


This is pretty much the first ‘Discover’ phase of SDLC (Systems Development LifeCycle). It embodies best practices
from a process perspective

These tasks trickle down into the rest of your usability design & deliverables. Much of it is embodied in

As regards “Who’s responsible for bad design?”. Well, the politics of that is a whole ‘nother can of worms…



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