User Centered Design

… is Pretty Much what it says:

You design with an agenda (“what I wish to accomplish”)

You may focus on the needs and desires of the Business (i.e. satisfying “profits“)

You may focus on the needs and desires of the Marketing department (i.e. satisfying “sales“)

You may focus on the needs and desires of the Tech department (i.e. satisfying “operational efficiency“)

There are – of course – other stakeholders with other agendas … all competing for primacy.

User-Centered Design usually places the Satisfaction Focus on “the end user” (often – but not always – called “the Customer”) – generally ‘at the point of interaction’

It’s an issue of Perspective

NOTE: As a UsabilityAdvocate, I often try to remind the enterprise that design challenges are *inclusive* of ALL relevant players:

  • Customers
  • Business
  • Marketing
  • Systems
  • Help Desk
  • Administrators
  • and … and … and …

… because they’re ALL “users”

I’m sure there are more and better definitions, but this kinda works for me

 

 

© The Communication Studio LLC

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