Here’s a classic:

How do you communicate the value of UX to stakeholders?

 

1. Don’t call it “UX”

There are a number of good reasons for this – But chief among them is that now you must now explain what a) an obscure acronym (“UX”) and b) two common words (“user” & “experience”) mean. You’ve created unnecessary complexity – and a barrier to comprehension – and sympathy.

2. It’s Usability

Simple, direct, and – dare I say – “user centric”. You don’t need to explain why or rationalize the value of it. It is self-evident. You can easily illustrate what you’re talking about with examples of Everyday Usability.

Having established value and connection, you can now ‘back into’ formalism and buzzwords. If you insist.

3. Get Personal

Talk about it in their terms. Which means – ask them about what they need, want, and are bugged by. Which means that you may want to …

4. Go Negative

Yes. Usability is often described in negative terms. Few will say, “Gosh this is really usable.” But you’ll hear a lot of good information when people start to talk about how “This really just doesn’t work for me.”

One of my favorite reference points when talking with stakeholders is “leveraging your call center” (It’s where your customers go to complain)

 

Well, there ya go. These certainly aren’t all of the ways to talk with stakeholders, but they’re a few of my favorites.

 

The Tall Weeds:

 

Kudos

  • … to LinkedIn “virtual colleagues” Ivan Burmistrov and Piotr Kulaga, who both helped clarify the need to get beyond the ux-label.

 

© The Communication Studio LLC

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