How do I illustrate the importance of qualitative research? 

  • Compare Good and Bad and Indifferent
  • Explain why
  • Show how you came to those conclusions (Process)


  • Share anecdotes about how qualitative research has improved existing products or services (That was then, This is now)


  • Quantify the costs of fixing the mess after the fact


  • Much/most of my professional career has been performing an after-the-fact Makeover on Legacy Problems
  • The Shortcut to Solutions is often through Best Practices. They are the repository for the knowledge gained thru qualitative research.


Published on Quora 03/01/2018



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