How do I illustrate the importance of qualitative research?
- Compare Good and Bad and Indifferent
- Explain why
- Show how you came to those conclusions (Process)
- Share anecdotes about how qualitative research has improved existing products or services (That was then, This is now)
- Quantify the costs of fixing the mess after the fact
- Much/most of my professional career has been performing an after-the-fact Makeover on
- The Shortcut to Solutions is often through . They are the repository for the knowledge gained thru qualitative research.
Published on Quora 03/01/2018
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