The first thing is to understand that there is no one-size-fits-all “perfect UI/UX”. There are – however – some fundamental Best Practices which will ensure an appropriate, well-crafted interface and experience (i.e. “usability“).
… preferably one with ‘subject matter expertise’ – or access to it – who can identify needs (market place, audience, enterprise stakeholders) define requirements (we need this / must avoid that, etc) and perhaps contextualize the challenge (competitive analysis, regulatory restraints). Goal & task oriented.
… does content evaluation and “skeletal” structuring: Content Inventory (whatcha got), Librarying (how do we organize it). Results: Sitemap, Search Engine Optimization, site self-awareness. Site-wide oriented.
… does “the face of the interface” – workflow, Ui, wireframes, and styling (“the paint”). Page oriented.
We should also include Documentation and Process as being essential to successful integration and communication across the implementation vectors.
Of course, we also gotta include the healthful effects of self-regulating recursion, as well as sprint-ily manageable agility.
Note: These roles (analyst, architect, designer, documenter, etc.) all need to be addressed – but to varying degrees – according to your situation. It’s possible that several of these roles might be fulfilled by one broadly-skilled UX Professional.
So, let’s put a word in for the value of a holistic integrator. You can have all the pieces in place, but it don’t mean shit unless somebody champions (and drives) The Vision Thing. I say …
“Huzzah for the UX Generalist!“
© The Communication Studio LLC