In response to a question on Quora:
“I’ve participated in a design contest. The contest holder rated 2 stars only and commented: ‘your design is clean but without PERSONALITY. It’s just like I can spend $20 to buy a wordpress theme from the theme store. Need more work.’
What did he mean actually?”
… here’s what I said
For most direct & clearest response: Ask the reviewer himself.
I’m not just being flippant. You really should ask the person who made the criticism what they meant by it. Criticism & analysis is always a learn-able moment. Embrace it.
And here’s what I think they meant:
You need to speak to the needs, agenda, priorities, etc. of BOTH the client (the wordpress theme store) and the perceived viewer/audience/customer. i.e Put yourself in their head – and design to them.
- What does the client want to say about their business?
- What does the customer want to hear?
W had the comment that it’s “equivalent to a movie starring famous actors – but without a PLOT.” Sort of. I’d say it’s more like a famous actor asking the movie director,
“What’s my MOTIVATION? I can just read the lines – but how do I ACT?”
The punchline is that the underlying agenda stuff is determined by an understanding of Context. Business analysis (often merely assumptions) is often based on a combination of Market Analysis (the environment), the Business Case (the client’s agenda), and User Profile (the customer’s agenda).
UX Design = Contextual Design
© The Communication Studio LLC