We now require that well-designed site must be self-aware and self-evident. Such guidance can be provided through good visual design, well-written intros, context-sensitive popups and engaging, appropriate mini-presentations.
The whole point is to Be Helpful.
Self-aware / Self-explanatory
Videos are an easy, accessible way to provide an introduction and guidance.
Here’s a mini-presentation video that focuses on the needs of a specific audience group (In this case, the FastTrack for our target audience of Recruiters and Hiring Managers):
Functional Guidance Video
Here’s a mini-presentation video that focuses on how to use a particular feature (In this case, the InfoCloud):
In practical terms, you often appreciate having a handy reference available as a step-by step guide to often-used tasks.
Desk Guide QwikReference
This sheet was designed to help the office staff maintain their Windows office desktop tools.
This simple “cheat sheet” accompanied a more comprehensive set of documents that helped systematize BTR’s office operations.
Note: The ‘short cuts’ encompassed a whole range of different software products, but …
It put the most-needed / least-known desktop ‘functional tricks’ into one quick-and-easy document. It was the repository for shared community knowledge.
View the case study in my portfolio: BT&R
This 16-page guidebook was an integral part of a corporate commodities website redesign rollout.
It answers the basic questions and speaks to the agendas of the primary actors.
- Provided Context
- Addressed 12 focal areas
- Highlighted new features
View the case study in my portfolio: Bunge Global Markets
This Quick Reference Card provided a concise listing of the standard Cisco maintenance commands.
The nice thing about keyboard commands is that they’re quick and direct.
The challenge: You have to memorize them.
Until that time … this is handy.
View the case study in my portfolio: Ernst & Young
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