I’ve always enjoyed this story

People were terribly upset with the slowness of the elevator service at a huge skyscraper. It was a major problem.

The building was gigantic, the technology was already operating at its absolute limits, so it was impossible to re-engineer or re-design anything major.

Yet within a few days complaints about the slowness of elevator service disappeared completely!

The Solution

Floor-to-ceiling mirrors were installed in the lobby. The solution …. was distraction.

Never underestimate the power of human curiosity, self-absorption, misdirection, vanity, etc.




© The Communication Studio LLC