This anecdote arrived via email-as-joke spam from a friend. As an ex-resident of Amsterdam, I really appreciate this uniquely Dutch approach to “the User Experience”.

In Amsterdam, the tile under the urinals in Schipol Airport are so immaculately clean that they would pass inspection in a hospital operating room.

But nobody notices.

What they do notice is that every urinal has a fly in it.

Look Closer.

The fly is actually the black outline of a fly, etched into the porcelain. It improves the aim. When a man sees a fly, he aims at it.

Fly-in-urinal research found that etchings reduce spillage by 80%. It’s a perfect example of Process Control.




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