the Craft is about Competence.

I’ve been writing opinion& analysis pieces for a while. Originally some of them (mostly theCraft) were created in the early 2000’s in order to help inform clients about “what is UX?“. They soon became part of my professional resume site. I joined LinkedIn in 2005 and proceeded to write stuff there. Around 2014 I ‘discovered’ WordPress. The rest is history. 

Here’s a brief definition of usability as a practice, as well as collection of observations about roles, tasks, techniques and process:


What is it? Usability – sometimes labeled as “UX” – has emerged on the interactive scene, and now dominates it.  It deserves to be understood.  Let’s take a look:

  • What is UxP?
  • Usability as a Practice
  • The Vision Thing
  • How It All Fits Together
  • and more …


Who does it? I’ve grouped the usability-related roles by 4 ‘standard’ stages, which conform roughly to SDLC (Systems Development LifeCycle): Discover/Define, Design, Develop, Deploy

  • Analysis
  • Architecture
  • Design
  • Research
  • Strategy


What do we do? These are some of ‘the usual suspects’ among usability Deliverables.  They, too, tend to reflect of those SDLC groupings.  I’ve added another aspect which I feel is particularly important:  Support.

Few things are harder to put up with than the annoyance of a good example.


How do we make it work?  Here are a few tips, tricks & stories.

  • Structure
  • Presentation
  • Interaction
  • Pollination
  • and more …


Why does it all come together? Somehow, the pieces have to fit.




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